The 'Joe Mama' meme is a classic 'bait-and-switch' joke that gained massive resurgence in late 2019 across platforms like Reddit, Twitter, and TikTok. The premise involves someone mentioning a person named 'Joe,' prompting an unsuspecting victim to ask, 'Who's Joe?' only to be met with the punchline 'Joe Mama!' (a play on 'Your Mama'). While the 'yo mama' joke format dates back decades, the specific 'Joe' setup became a viral phenomenon as a form of 'ligma-style' humor meant to trick people into falling for an obvious verbal trap. It is widely used in ironic memes, deep-fried edits, and video skits where the reveal is treated with over-the-top dramatic flair or intentional cringe.