The 'Donald Drumpf' meme gained massive popularity following a 2016 segment on HBO’s Last Week Tonight with John Oliver. Oliver encouraged viewers to refer to Donald Trump by his ancestral family name, 'Drumpf,' to strip away the prestige associated with the Trump brand. The segment sparked a viral campaign, including a Chrome extension that replaced 'Trump' with 'Drumpf' on all websites and the distribution of 'Make Donald Drumpf Again' parody hats. The meme serves as a prominent tool for political satire, focusing on identity, branding, and the power of nicknames in public discourse.