Dogelore is a subgenre of the Doge meme that evolved on Reddit into a complex, character-driven cinematic universe featuring Shiba Inus like Doge and Cheems, alongside friends like Walter and Perro. Unlike the original 'so wow' memes, Dogelore focuses on surreal, ironic, and often tragic storytelling where characters find themselves in 'wacky and uncharacteristic' situations. It popularized a specific style of broken English and meta-humor that critiques internet culture and storytelling tropes. Today, it remains a cornerstone of post-ironic internet comedy, used to explore everything from historical events to existential dread through the lens of internet-famous canines.