This meme features the avant-garde performance artist David Hoyle, performing as his cult-classic persona 'The Divine David' in the late 1990s television series The Divine David Presents. In this specific, surreal scene, Hoyle stares directly into the camera with a deadpan expression and utters the iconic line: 'The world is burning... let's masturbate.' The delivery is a masterclass in nihilistic camp, capturing a specific brand of dark, British alternative comedy that finds humor in absolute despair. Today, the clip is a staple reaction video used to represent extreme apathy, social fatigue, or the desire for hedonistic distraction in the face of global catastrophe. It resonates deeply with users experiencing 'doomscrolling' fatigue or those wanting to express a humorous surrender to overwhelming circumstances. Example captions include: 'Me watching the news for five minutes in 2024' or 'When the group chat is fighting again so you just decide to log off.'