Disenchantment memes stem from the adult animated fantasy series created by Matt Groening for Netflix. Set in the crumbling medieval kingdom of Dreamland, the show follows the misadventures of the rebellious Princess Bean, her naive elf companion Elfo, and her personal demon Luci. The meme culture surrounding the show often centers on Luci's recurring 'Do It' catchphrase, which is used to encourage impulsive or poor decisions, and Bean’s relatable struggles with adulthood and royal expectations. These templates have become a staple for internet users wishing to express their internal conflict between duty and chaos, often using the trio's unique dynamic to mirror real-life social situations.