The Digg meme is rooted in the history of one of the internet's first massive social news aggregators. Before Reddit became the front page of the internet, Digg reigned supreme until the disastrous v4 update in 2010. This redesign alienated the core community, leading to a historic mass migration of users to Reddit. In meme culture, the Digg shovel is often used to symbolize a platform burying itself or to represent the cyclical nature of internet popularity. It serves as a cautionary tale for tech companies and a nostalgic icon for those who remember the early days of social bookmarking and the power of a dugged story.