The 'Died / Born / Welcome Back' meme format relies on the humorous concept of reincarnation, typically pairing a deceased historical figure or celebrity with a modern-day personality or fictional character. It gained significant traction on platforms like Twitter and TikTok, where users compare specific habits, facial features, or random coincidences to 'prove' that someone from the past has returned. Usually structured with three distinct lines of text—the death date of the original person, the birth date of the new person, and a welcoming message—the meme is used to celebrate uncanny similarities or ironically link two completely unrelated entities for comedic effect.