The 'Dick the Birthday Boy' meme features a vintage childhood photograph of Rich Evans, a core member of the RedLetterMedia crew, sitting next to a Showbiz Pizza animatronic named Billy Bob Brockali. The image became a viral sensation after being featured on an episode of 'Best of the Worst,' where the crew discovered that the photo had mistakenly appeared on the Ellen DeGeneres Show. The humor stems from the combination of the unintentionally suggestive shirt text and the inherently creepy nature of 1980s animatronics. It is widely used to represent situations involving forced social interaction, profound awkwardness, or being haunted by one's past in a comedic way.