The 'Devotion Winnie the Pooh' meme stems from the 2019 psychological horror game Devotion, developed by Taiwanese studio Red Candle Games. Shortly after its release, players discovered a hidden in-game talisman that contained a reference to Chinese President Xi Jinping and Winnie the Pooh. This discovery led to a massive backlash from Chinese players, resulting in the game being review-bombed and eventually pulled from Steam worldwide. The meme has since become a symbol of the intersection between gaming, political censorship, and the Streisand effect, as the attempt to scrub the game from the internet only cemented its status as a legendary piece of internet history.