Desus Nice, one half of the iconic duo Desus & Mero, became a staple of internet culture through his quick wit and expressive reactions on their various shows and the Bodega Boys podcast. The 'Desus' meme category typically features his distinct facial expressions—ranging from skepticism and judgment to pure laughter—often accompanied by the catchphrase 'The Brand is Strong.' Originating from the Bronx, his style of humor resonates with fans who use his image to react to wild news, celebrate cultural wins, or poke fun at 'washed' behavior. As a pillar of 'Bodega Hive' culture, these memes serve as a go-to for reacting to any situation with the perfect amount of New York energy.