The 'Designated Shitting Streets' and 'Poo in the Loo' memes emerged around 2015 on imageboards like 4chan’s /pol/ and /int/ boards. The phrase was popularized as a rhythmic catchphrase used to mock Indian sanitation infrastructure and the 'Digital India' initiative during a period of intense nationalistic banter between users. It often features MS Paint-style characters or edited infographics regarding hygiene statistics. While highly controversial and frequently used in an offensive context, the meme became a widespread staple of 'edgy' internet culture, appearing in countless greentext stories and image macros to highlight perceived societal contrasts.