The 'DEI Watchdog' meme serves as a satirical tool used to scrutinize and critique the implementation of Diversity, Equity, and Inclusion (DEI) initiatives within large corporations and institutions. Typically featuring a vigilant dog or an investigative figure, the meme highlights what critics describe as performative activism, identity-based hiring, or corporate virtue signaling. It gained significant momentum on social media platforms like X and Reddit, where users utilize the template to 'track' or mock changes in corporate mission statements and HR departments. The meme has become a staple of modern cultural discourse, providing a humorous yet pointed way for users to engage in debates regarding meritocracy and institutional priorities.