The imagery associated with the death of Alton Sterling represents a pivotal moment in the era of smartphone activism and social justice movements. In July 2016, a video of the fatal confrontation between Sterling and police officers in Baton Rouge, Louisiana, went viral, catalyzing nationwide protests and intensifying the conversation surrounding the Black Lives Matter movement. In digital spaces, these images are primarily used to memorialize Sterling, spark dialogue about police reform, and highlight the power of viral media in bringing social issues to the forefront. It serves as a significant example of how visual documentation impacts the intersection of internet culture and civil rights advocacy.