This iconic segment comes from the third episode of Season 1 of 'Chappelle's Show', which first aired in 2003. In the scene, comedian Dave Chappelle performs a stand-up routine mocking the media's bizarre tendency to interview celebrities during national tragedies. He specifically references the coverage of 9/11, where news outlets sought out rapper Ja Rule for his perspective on the attacks. Chappelle famously screams, 'I don't want to dance, I'm scared to death! I want some answers that Ja Rule might not have right now! Help me, Ja Rule!' As a meme, this clip is the gold standard for mocking the 'expert' opinions of influencers or celebrities on complex geopolitical or social issues. It represents collective confusion and the absurdity of seeking guidance from unqualified sources during a crisis. It is often used when a brand or celebrity makes a tone-deaf statement or when people are looking for answers in all the wrong places. Example captions include: 'When there's a global crisis and the news asks a YouTuber for their take,' 'Me looking for the one friend who promised they knew the directions,' and 'When the group chat is falling apart and the least responsible person hasn't logged on yet.'