The Dancing Cockroach, often referred to as the Rainbow Roach or Brøthër, became an internet sensation in 2020 after a low-poly GIF of a spinning cockroach gained traction on Reddit. Its popularity skyrocketed when users began adopting the GIF as their profile pictures, forming a digital 'cult' where members referred to each other as Brøthër. The meme is typically used to represent unbothered vibing, chaos, or simple absurdity. It thrives on its hypnotic movement and the bizarre irony of finding a common household pest endearing, eventually evolving into a symbol of niche internet subcultures and shitposting.