The Cynthia Erivo Wicked poster controversy erupted in late 2024 when a fan-edited version of the film's promotional poster went viral. The edit adjusted the movie poster to more closely resemble the original Broadway artwork, specifically hiding Elphaba's eyes under her hat and changing her lip color. Cynthia Erivo took to Instagram to express her frustration, calling the edit "deeply hurtful" and "degrading" to her personhood. This sparked an intense internet debate regarding the boundaries of fan art, the use of AI in photo manipulation, and the respect owed to actors. The meme is now used to highlight the divide between nostalgic theater purists and the artistic choices of the new film adaptation, often poking fun at the sensitivity of the reaction or the obsession with the original logo.