The Cursed Kleenex Commercial originates from a 1986 Japanese television advertisement for Kleenex tissues featuring actress Keiko Matsuzaka and a child dressed as a small red ogre (oni). The ad gained notoriety due to widespread urban legends claiming the cast and crew suffered mysterious deaths or mental breakdowns, and that the background song, 'It’s a Fine Day' by Jane & Barton, sounded like a demonic chant when played at night. While these claims were largely debunked, the commercial's unsettling atmosphere and surreal imagery cemented it as a cornerstone of internet 'creepypasta' culture. Today, the template is used to represent situations that look innocent but hide a dark, disturbing, or 'cursed' underlying reality.