Originating from the long-running HBO sitcom Curb Your Enthusiasm in 2020, this iconic scene features Larry David delivering one of the most reluctant apologies in television history. In the Season 10 premiere, Larry's character is cornered into offering an olive branch to Alice, played by Megan Ferguson, after a typical social faux pas involves him tripping her. The scene features Larry staring blankly while stating with zero sincerity, 'This is me apologizing. I am apologizing. I’m sorry.' In the meme landscape, this video has become the universal shorthand for forced contrition or sarcastic regret. It perfectly captures the feeling of being technically compliant with a social demand while remaining emotionally defiant. It is frequently used to represent the moment someone is forced to back down in an argument even though they still believe they are right. Common caption ideas include: 'Me apologizing for my tone in an email that was actually very professional' and 'When your parents make you say sorry to your sibling after you clearly won the fight.'