The term 'cuckservative' gained massive traction during the 2016 U.S. presidential election cycle as a pejorative used by the alt-right to target establishment Republicans. It suggests that these politicians are complicit in their own political destruction or the abandonment of their base's interests, drawing a metaphorical parallel to the 'cuckold' fetish. The meme usually takes the form of image macros featuring prominent GOP figures or stylized characters portrayed as submissive in the face of progressive policies. It serves as a sharp tool for intra-party criticism, highlighting the deep divide between the populist right and the traditional conservative establishment.