The 'Crease His Jordans' meme stems from the intense culture of sneaker maintenance, where keeping Air Jordans in pristine, un-creased condition is a mark of pride. The phrase gained massive popularity as a 'heinous' threat or the ultimate form of disrespect in various social media skits and image macros, often depicting a character ordering someone to commit the unthinkable act of bending the toe box of a pair of retros. It highlights the humorous obsession within the streetwear community over shoe preservation, turning a simple physical action into a comedic act of psychological warfare.