The catchphrase 'Cracking Open a Cold One With the Boys' became a viral phenomenon in early 2017, evolving from a common colloquialism for drinking beer into a staple of internet culture. The meme typically features various groups—ranging from historical figures and skeletons to surreal 3D models—engaging in the simple, wholesome act of male bonding. It peaked in popularity through ironic image macros that satirized the hyper-masculine urge to prioritize friendship and cold beverages above all else. Today, the meme is frequently used to express enthusiasm for social gatherings, weekend plans, or any situation where a refreshing drink and good company are the only things that matter.