The Cow Girls or Cow Bikini meme trend, often paired with the catchphrase 'Touch the cow, do it now,' stems from a viral art challenge across social media platforms like Twitter and Pixiv. Artists illustrate various characters in cow-patterned swimwear, drawing inspiration from Japanese 'Hoppe' trends and the aesthetic popularity of cow-print patterns in fan art. The specific 'Touch the Cow' variation gained traction as a humorous command, playing on the absurdity and suggestive nature of the cow print. It is widely used in anime and gaming communities to celebrate fan art or to create ironic, surrealist humor involving character interactions and visual tropes.