Connecticut Clark, real name Clark Shannon, became an unlikely internet sensation alongside his wife Shelby through their wholesome and earnest TikTok videos documenting their life in Connecticut. The meme typically centers on Clark’s enthusiastic personality, his distinctive fashion sense, and his genuine appreciation for simple pleasures like local events or home-cooked meals. Rising to prominence in late 2022, the Connecticut Clark meme is used to represent 'pure' energy, unironic joy, or to poke gentle fun at the specific culture of the Northeastern United States. It serves as a refreshing contrast to cynical internet culture, often paired with captions about being excited for mundane activities or showing unwavering support for loved ones.