The Concordia University of Michigan CUM merchandise meme stems from the university's rebranding and organizational shifts, which led to the unintentional acronym appearing on official apparel. The meme gained significant traction on platforms like X and TikTok, where users shared photos of hoodies and shirts featuring the bold lettering. It follows a long tradition of internet fascination with unfortunate school acronyms, transforming a piece of standard university gear into a viral shitposting icon. The meme is typically used to highlight the absurdity of the branding or to ironically frame the merchandise as a high-fashion streetwear grail that every student needs.