In June 2023, Colleen Ballinger, widely known for her online persona Miranda Sings, uploaded a 10-minute video titled 'hi.' as a response to serious allegations regarding her past interactions with fans. Instead of a traditional apology, she performed a song on a ukulele titled 'Toxic Gossip Train,' which quickly became infamous for its perceived lack of accountability and bizarre tone. The internet immediately transformed the video into a meme, using the imagery of Colleen with her ukulele to represent deflective behavior, tone-deaf responses, and 'non-apologies.' It remains one of the most recognizable examples of YouTube drama culture and corporate-style damage control gone wrong.