Originating from the 'Charlie Murphy's True Hollywood Stories' sketch on Chappelle's Show in 2004, this meme features Dave Chappelle portraying the legendary funk singer Rick James. In the sketch, James recounts various wild and often violent encounters with Charlie Murphy, periodically justifying his erratic behavior by looking directly at the camera and stating, 'Cocaine is a hell of a drug.' This catchphrase quickly became a cultural phenomenon, used to explain away any bizarre, irrational, or extreme behavior seen in real life or online. It serves as the ultimate punchline for situations where someone's actions are so nonsensical that only a total loss of inhibition could explain them.