Coach is one of the four playable survivors in Valve’s 2009 hit Left 4 Dead 2, quickly becoming a fan favorite due to his larger-than-life personality and obsession with food. Voiced by Chad L. Coleman, Coach’s dialogue—specifically his lines about wanting a 'goddamn cheeseburger' or being a 'one-man cheeseburger apocalypse'—became instant internet gold. The meme usage typically involves placing Coach in absurd situations or using his likeness in Source Filmmaker (SFM) and GMod animations to convey a sense of humorous determination or extreme hunger. His character represents the lighter side of the zombie apocalypse, serving as both a pillar of leadership and a source of constant comedic relief for the gaming community.