The Chewbacca Mom meme became a global phenomenon in May 2016 when Candace Payne recorded a Facebook Live video in a Kohl’s parking lot. In the clip, Payne excitedly unboxes and wears a Chewbacca mask based on the legendary Wookiee character from the Star Wars franchise, originally played by Peter Mayhew. As the mask emits its signature electronic roar, Payne is overcome with fits of uncontrollable, infectious laughter that delighted millions of viewers worldwide. This moment of pure, unscripted joy quickly became the most-watched Facebook Live video of all time. It is now used as a universal symbol for genuine happiness, the simple pleasure of a silly purchase, and the beauty of finding laughter in everyday life. Common use cases include celebrating small wins or reacting to something unexpectedly hilarious. Example captions include: 'When the Amazon package arrives three days early,' 'Me laughing at my own jokes for the tenth time,' and 'That feeling when you treat yourself to something completely unnecessary.'