Chef Excellence is a character originally appearing in a commercial for the 'Stay Fresh System' food storage bags, but he gained internet immortality through the YouTube reviews of Stuart Ashen, known as Ashens. The character, a jolly chef mascot, is famously associated with the catchphrase 'An Excellent [X],' which Ashens frequently uses to sarcastically or genuinely praise items he reviews. In the meme world, the template is used to validate or mock anything from video games to obscure products by labeling them 'excellent.' It represents a specific brand of British internet humor, relying on the chef's frozen, slightly unsettling smile and the repetitive nature of the catchphrase to deliver a succinct punchline about quality.