The phrase 'Cheeki Breeki' originated from the 2007 first-person shooter S.T.A.L.K.E.R.: Shadow of Chernobyl, where it is frequently shouted by hostile bandit NPCs during combat. The full line, 'A nu, cheeki breeki i v damke!', is a reference to a move in checkers that essentially means 'one, two, and you're in the kings.' The gaming community quickly latched onto the repetitive, high-energy voice line, turning it into a global symbol for 'Gopnik' culture—often associated with Adidas tracksuits, squatting, and hardbass music. The meme represents the gritty yet absurd atmosphere of the post-apocalyptic 'Zone' and has since evolved into countless remixes, YouTube parodies, and image macros celebrating Eastern European gaming tropes.