The Celeste meme primarily revolves around the game's reputation as a 'hidden gem' within gaming circles, specifically popularized as an ironic trope on subreddits like r/tomorrow. While Celeste is a critically acclaimed and commercially successful indie title, the constant, earnest recommendations from its fanbase led to a meta-joke where users claim well-known things are actually obscure secrets. Beyond the irony, the meme also encompasses themes of perseverance, mental health, and the trans rights movement, reflecting the game's narrative. It is frequently used to highlight personal achievements or to mock the gatekeeping and 'undiscovered' narratives prevalent in enthusiast communities.