The 'Crunchy Cat' meme, primarily featuring a cat named Luna, became an internet sensation due to the aggressive yet adorable crunching sounds she makes while eating treats. Originating on platforms like TikTok and Instagram, the meme is defined by its high-quality 'crunch' ASMR and the cat's wide-eyed focus. It is widely used to represent situations where someone is intensely consuming something—whether it be literal snacks, a new TV show, or juicy gossip—with zero regard for their surroundings. The meme's popularity is driven by its sheer cuteness and the relatable feeling of finding something so satisfying that you can't stop 'crunching' on it.