The 'Cash Me Ousside / Howbow Dah' meme originated from a September 2016 episode of Dr. Phil, featuring then-13-year-old Danielle Bregoli. Known for her defiant attitude, Bregoli challenged the studio audience to a fight with the phrase, 'Catch me outside, how about that?', which was phonetically transcribed by the internet as 'Cash me ousside, howbow dah.' The clip went viral in early 2017, turning Bregoli into an overnight sensation and eventually launching her rap career as Bhad Bhabie. Today, the template is a classic staple used to represent unearned confidence, aggressive confrontation, or simply as a sarcastic response to any challenge.