The 'Calling At 3 AM' meme format is a satirical take on the viral '3 AM Challenge' videos that dominated YouTube and TikTok. These videos often feature creators pretending to call deceased celebrities or fictional monsters during the 'witching hour' to generate views through shock and clickbait. The Kobe Bryant variation specifically mocks the exaggerated thumbnails, red arrows, and dramatic text used by content creators to manufacture paranormal encounters. It has evolved into a popular template for surreal and dark humor, highlighting the absurdity of modern social media engagement tactics.