The 'But, Peter, You're Going to Die Doing This' meme originates from the 1990s 'Spider-Man: The Animated Series,' specifically a scene where a concerned Aunt May warns Peter Parker about his dangerous lifestyle. While the original context was serious and high-stakes for the wall-crawler, the internet repurposed the dramatic still to satirize everyday self-destructive behaviors or obsessions. Users typically label Aunt May as a voice of reason (like a doctor, parent, or common sense) while Peter represents someone choosing to engage in risky habits like excessive caffeine intake, staying up too late, or taking on impossible tasks. It has become a staple template for highlighting the gap between knowing something is harmful and choosing to do it anyway for the sake of the grind or a hobby.