The Bungie Latinx controversy refers to the backlash the Destiny 2 developer faced after using the gender-neutral term 'Latinx' in their official communications and merchandise during Hispanic Heritage Month. While Bungie intended the term to be inclusive, a vast majority of the Hispanic and Latino gaming community criticized it as an example of linguistic imperialism or performative activism that ignores the gendered nature of the Spanish language. This friction sparked a wave of memes across Reddit, X, and the Bungie forums, often highlighting the disconnect between corporate PR departments and their actual player base. The controversy remains a touchstone for discussions about cultural sensitivity versus corporate branding in the modern gaming industry.