The Bullet Men meme, commonly featuring a soldier shielding a sleeping child from a flurry of knives or bullets, is a premier example of object-labeling humor. It represents the acts of sacrifice, protection, or blatant denial of reality. Originating from fantasy concept art, the template became a viral sensation for its ability to depict one person or thing 'taking the hit' for another. It is frequently used to illustrate how individuals use distractions—like hobbies, movies, or games—to protect their internal peace of mind from overwhelming adult responsibilities or societal pressure.