Bubb Rubb became an early internet sensation in 2003 following a KRON-TV news report about the controversial 'whistle tips' being installed on car exhausts in Oakland, California. Alongside his companion Lil Sis, Bubb Rubb defended the loud devices, famously proclaiming that the noise is 'only in the mo'nin' and that people 'should be up cookin' breakfast or somethin'.' His enthusiastic 'Woo Woo!' demonstration and erratic driving while leaving the interview cemented the clip in the viral hall of fame. Today, the meme is used to celebrate chaotic energy, nostalgia for early web culture, and situations where someone is stubbornly defending an annoying or absurd habit.