The 'BTW I Use Arch' meme originated within the Linux community as a satirical take on the perceived elitism of Arch Linux users. Because Arch is notoriously difficult to install and maintain compared to user-friendly distros like Ubuntu, those who successfully set it up often feel a sense of accomplishment—leading to the stereotype that they mention it at every opportunity. The phrase became a 'catchphrase' used to mock (or celebrate) the stereotypical 'power user' who believes their choice of OS makes them technically superior. Today, it is used across the tech world to signal high-level knowledge or to poke fun at the obsessive nature of tech enthusiasts.