The 'Brown Bricks in Minecrap' meme originates from a 2012 YouTube video titled 'Inspector Gadget reviews Minecraft,' created by Mike Matei for the Cinemassacre channel. The video features a crudely animated, 3D version of Inspector Gadget delivering an awkward and surreal review of the sandbox game, most famously uttering the nonsensical phrase 'I love building brown bricks with Minecrap.' Due to the video's bizarre voice acting, poor animation, and unintentionally hilarious dialogue, it became a staple of internet shitposting and ironic humor. It is frequently used to mock outdated gaming content, awkward product endorsements, or simply as a reference to the strange legacy of early 2010s YouTube gaming reviews.