Brother Sharp, or Xi Li Ge (犀利哥), became a global internet phenomenon in 2010 after a candid street photograph of him was posted on a Chinese forum. The image depicted a homeless man in Ningbo, China, whose rugged appearance, layered clothing, and intense gaze were hailed as unintentionally high-fashion and reminiscent of models in Western fashion magazines. The meme represents a fascination with 'accidental coolness' and serves as a commentary on the superficial nature of the fashion industry. Today, Brother Sharp is remembered as one of the first truly viral human-interest memes from China, often used to contrast authentic style with manufactured trends.