The 'Broken' Matt Hardy persona emerged in 2016 during an intense storyline in TNA Impact Wrestling, marking a radical shift from his traditional character. Following a 'Final Deletion' match against his brother Jeff Hardy—whom he renamed 'Brother Nero'—Matt adopted an eccentric, quasi-Shakespearean accent and a penchant for declaring things 'OBSOLETE!' or shouting 'DELETE!' repeatedly. The character's bizarre segments, filmed at his personal compound, became a viral sensation for their campy production value and surreal humor. Today, the meme is used to signal the end of a trend, dismiss an annoyance, or celebrate the absurd 'Broken Universe' that revitalized the Hardy Boyz' legacy.