The Brokeback Mountain meme stems from Ang Lee's 2005 romantic drama starring Heath Ledger and Jake Gyllenhaal. The most iconic line, 'I wish I knew how to quit you,' delivered by Jake Gyllenhaal’s character, Jack Twist, became an immediate cultural touchstone. In internet culture, the meme is frequently used to describe a person's inability to stop a specific behavior, habit, or hobby, even if it causes them trouble. While the original scene is deeply emotional, meme variations often apply this sentiment to humorous everyday struggles, such as an addiction to video games, junk food, or social media.