The Brian Burke On The Phone meme features the iconic former NHL executive and general manager in a characteristic moment of high-intensity business. Known for his 'truculence' and signature untied tie, images of Burke intensely negotiating on his phone became a staple of NHL social media, especially during the trade deadline and the NHL Draft. It symbolizes the high-stakes world of professional sports management and is frequently used to joke about someone making a 'blockbuster' move or aggressively handling a situation. It remains a beloved template for hockey fans celebrating the chaotic energy of the front office.