The Brexit Toblerone meme emerged in late 2016 when Mondelez International announced a design change to the iconic Swiss chocolate bar sold in the UK, significantly increasing the gaps between the triangular peaks to reduce the product's weight. Coming shortly after the UK's EU referendum, the public immediately linked this 'shrinkflation' to the economic fallout of Brexit, leading to widespread outrage and mockery on social media. The image of the sparse chocolate bar became a poignant visual metaphor for anything that has been diminished, hollowed out, or ruined by policy changes. Today, it remains a popular template for commenting on rising costs, disappointing results, or any situation where the reality fails to meet the original expectation.