The 'Bread Helmet Man' meme features a candid photograph of a man in a public setting—most famously on a bus—wearing a hollowed-out loaf of bread on his head as if it were a tactical helmet. This image first gained traction in the early 2010s on platforms like Reddit and Tumblr, quickly becoming a staple of the 'weird people on public transport' subgenre of internet humor. It is most commonly used for absurdist jokes, puns regarding being 'pure in-bread,' or to represent someone who is hilariously over-prepared for a nonsensical situation. The image resonates because of its bizarre juxtaposition of a mundane grocery item used as makeshift armor, perfectly capturing the chaotic energy of urban commuting.