The 'Bravo Six, Going Dark' meme originated from the 2019 reveal trailer for Call of Duty: Modern Warfare, spoken by the iconic character Captain Price as he dons night-vision goggles. The phrase quickly transitioned from a tactical military command to an internet shorthand for entering stealth mode or disappearing from social view. It is most commonly used to describe mundane activities with an overly dramatic flair, such as switching a browser to incognito mode, turning off all the lights in a house, or going to sleep early. The meme's appeal lies in the contrast between Price's intense professionalism and the relatable, often silly situations users apply it to.