The #BoycottDelta movement surged across social media platforms following massive operational meltdowns, most notably after the 2024 CrowdStrike IT outage which left thousands of passengers stranded for days. While competitors recovered, Delta's prolonged struggle to reboot its crew scheduling systems sparked a wave of online backlash. The meme typically features images of exhausted travelers, mountain-high luggage piles, or sarcastic takes on the airline's 'premium' branding. It is used by frustrated flyers to demand better accountability and to vent about the chaotic state of modern air travel during systemic corporate failures.