The 'Bow Ties Are Cool' meme originates from the British sci-fi series Doctor Who, specifically associated with the Eleventh Doctor portrayed by Matt Smith. First appearing in the 2010 episode 'The Eleventh Hour,' the Doctor introduces his new fashion sense with quirky confidence, despite the skepticism of his companions. The phrase became a recurring catchphrase used to defend various eccentric items like fezzes and stetson hats. On the internet, the meme is used as a humorous way to validate niche interests or unconventional choices, positioning them as undeniably fashionable or superior despite popular opinion.