The 'Borgir' meme features Abdu Rozik, a singer and social media personality from Tajikistan, who gained global internet fame for his distinctive and adorable pronunciation of the word 'burger.' The viral clip originally surfaced in 2021, showing Abdu holding a large burger and enthusiastically saying 'Borgir' with a joyful smile. It quickly became a symbol of wholesome humor and is widely used across social media platforms like TikTok and Twitter to express pure excitement about food or to mock various situations using his iconic audio. Abdu's rise to fame was further fueled by his public rivalry with fellow personality Hasbulla Magomedov, cementing 'Borgir' as a foundational catchphrase in modern meme culture.